The competition

Information and benefits

Do you create visionary buildings, innovative products and sustainable communication? Awards are conferred on those who generate new ideas in the categories of Architecture, Concept, Communication, Interior and Product.

Do you belong in this group? Join us and enter now!

Announcement

Detailed information on participation and the competition can be found in our application documents. Download the PDF file here.

Please note: This year, the presentation charts for the jury meeting will be submitted in digital form only. The closing date for entries is 22 May 2020.

 

February 2020

Call for applications 2020

03 April 2020

Early Bird deadline

15 May 2020

Deadline for online registration

10 June 2020

Jury session

5 October 2020

Awards ceremony 2020

at the Pinakothek der Moderne, Munich

Your path to success

Create an account

Register in our online database »My Design Council« mdc.ger­man-design-council.de by using the button above (»Register here«). Log in with your access data or register as a new user.

Registration

For the online registration of your submission you will need a short description in English and German and at least one image. After that, complete your registration bindingly.
Please note: Participation in the competition and a possible award are subject to fees.

Delivery

Send us your submission (hard copy) for the jury session by mail no later than 31 May 2019. It will take place on 5 June. You will be informed about the jury’s results in writing.

Benefits

IN THE FOCUS OF THE INDUSTRY

The ICONIC AWARDS: Innovative Archi­tecture guarantees you interna­tional attention in the industry — because only the best innovative achievements are honoured with awards.

Nominated for the premier prize

When you win an ICONIC AWARD: Innovative Architecture prize, your product is automatically nominated for the German Design Awards 2021.

Our reach for you

Take advantage of our far-reaching communications work for the ICONIC AWARDS: Innovative Architecture via our media distribution lists and social media channels.

EXPAND YOUR NETWORK

Establish contacts to relevant industry representatives Innovative Architec­ture via the ICONIC AWARDS: Innovative Architecture competition.

A stage for the best

As a winner, you'll be invited to our awards ceremony in Munich, to be held on the occasion of the EXPO REAL trade show.

Our marketing services

Use the winner label as a communi­ca­tion tool within and beyond your industry.

Prominent placement

Winners are portrayed in our ICONIC Magazine and presented online in the ICONIC DIRECTORY.

Awards ceremony 2019

The awards ceremony of the ICONIC AWARDS 2019: Innovative Architecture took place on October 7th at the Pinakothek der Moderne in Munich.

Housing four significant museum collections under one roof, the Pinakothek der Moderne is one of the world’s largest spaces for the art, architecture, and design of the 20th and 21st centuries. Four independent museums share the Pinakothek der Moderne’s building: the Sammlung Moderne Kunst of the Bayerische Staatsgemäldesammlungen; Die Neue Sammlung – The Design Museum; the Architekturmuseum der Technischen Universität München; and the Staatliche Graphische Sammlung München.

Source: German Design Council / Photos: Manuel Debus – themediadepartment.de

Film: Oliver Hardt | signaturefilms.de

Categories

Architecture

The whole world of buildings, from concept stores to cafés, from theatres to recreational parks.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, outlets, etc.

Hospitality
Hotels, spas and wellness resorts, bars, cafés, restaurants etc.

Domestic
Prefab buildings, detached homes, care homes, landscape planning, garden planning and landscape architecture, etc.

Corporate
Company buildings, office buildings, factories, warehouses, landscape planning, etc.

Public / Culture / Education
Museums, concert halls, theatres, opera houses, landscape planning, landscape architecture, bridges, schools, day-care centres, churches, hospitals, stadiums, admin buildings, sports facility, monuments, education buildings, train or bus stations etc

Event/Exhibition
Exhibitions, special settings, trade fair stands, pop-up stores, events, etc.

Urban Planning
Plazas, streets, outdoor areas, renovation, conversion, villages, regions, urban branding, urban/district and community developement, sports facility, urban furnishings etc.

Special

Interior

The whole world of interior design, including retail, public-sector buildings, residential housing and corporate complexes.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, outlets, etc.

Domestic
Prefab buildings, detached homes, care homes, etc.

Corporate
Company buildings, office buildings, business premises, factories, warehouses, etc.

Public
Museums, concert halls, theatres, opera houses, schools, day-care centres, churches, hospitals, stadiums, admin buildings, etc.

Hospitality
Hotels, spa and wellness resorts, bars, cafés, restaurants, etc.

Special

Communication

Outstanding holistic communication, for example in trade show stands, advertising campaigns or corporate design.

B2B Communication
Trade fair stands, ad campaigns, ads, flyers, brochures, catalogues, outdoor advertising, websites, image films, architectural photography, books etc.


B2C Communication

Trade fair stands, book publications, ad campaigns, ads, brochures, flyers, outdoor advertising, websites, image films, architectural photography, catalogues, etc.


Corporate Design
Branding, websites, letterhead stationery, business cards, flyers, posters, banners, signs, flags, etc.


Signposting System
Guidance systems for cities, public institutions, office and business premises, shopping centres, detached homes, etc.


Special


Product

All products that are permanently built in, e.g. facades, doors, sanitary objects and building technology.

Facades
Paint, insulation, plaster, windows, doors, balconies, materials, fittings, railings, etc.


Wall, Floor, Ceiling
Tiles, wallpaper, plaster, carpets, parquet, materials, floor laminates, ceiling elements, etc.


Energy Solutions
Solar thermal, photovoltaics, materials, biomass, solar energy systems, etc.


Sanitation
Fittings, bathtubs, kitchen sink, shower trays, bathroom furniture, kitchen furniture, ceramics, materials, swimming pools, saunas, water treatment, etc..


Building Technologies
Illumination concepts, lifts, escalators, doors, windows, radiators, materials, switches and control panels, handles etc.


Special

Concept

Concepts, such as those for urban planning, living space and landscape architecture.

Urban Planning
Plazas, streets, renovation, conversion, villages, regions, urban branding, urban/district and community developement, etc.


Visionary Living & Working
Concepts and designs for dwellings and workspaces, temporary housing concepts etc.


Visionary Architecture
Concepts and designs for prefab buildings, detached homes, care homes, landscape planning, garden planning and landscape architecture, company buildings, office buildings, business premises, factories, warehouses, etc.


Special

ICONIC AWARDS: Innovative Material

When you enter a project or product in one of the main categories Architecture, Interior or Product, you also have the option of entering it in the superordinate category 'Innovative Material'. The focus here is squarely on the development of sustainable, energy-effi­cient materials that are also versatile in terms of function as well as design.

Registration and service fees 2020

Registration fees

Registration fees

EUR 230 plus VAT
per submission

EUR 180 plus VAT
per submission until 3 April 2020 (Early bird rate)

We charge an additional handling fee of 50 EUR for product sample submissions (up to 0.5 m (l/w/h and max. 20 kg) in the »Product« category and for digital submissions in the »Communications« category (films, websites, apps etc.).

Organizational fees (optional)

Product samples or digital submissions

EUR 50 plus VAT

All prices apply per entry submitted and do not include the applicable statutory VAT.

It is only possible to submit larger product samples after individual consultation with the German Design Council and additional fees may be charged.

Printing Service (optional)

EUR 230 plus VAT
Up to 4 charts (sized DIN A2)

The costs for the optional printing service will be invoiced per entry in addition to the registration fee. The service includes the printing and production of the presentation charts as well as the delivery to the jury meeting. Participants will receive an invoice for these fees. The return of your entry after the jury meeting is not included in the fee.

Service fees

The following costs are compulsive after being awarded »Selection«, »Winner« or »Best of Best«:

»Selection«

Service fee »Selection«


1.300 EUR plus VAT

The award contains:

  • – use of the »Selection«-label for your communications
  • – two personalised winner documents
  • – access to our exclusive marketing services
  • – one-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – basic public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, optional professional photograph of winners with document

»Winner«

Service fees »Winner«


1.700 EUR plus VAT

The award contains:

  • – use of the »Winner«-label for your communications
  • – two personalised winner documents
  • – access to our exclusive marketing services
  • – one-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – comprehensive public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, optional professional photograph of winners with document. Following the ceremony, all »Winner« projects will be presented to the guests through a digital presentation on screen.

»Best of Best«

Serviceg fees »Best of Best«


2,200 EUR plus VAT


The award contains:

  • – use of the »Best of Best«-label for your communications
  • – two personalised winner documents, one in a high-quality frame
  • – access to our exclusive marketing services
  • – two-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – Exclusive public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, on-stage presentation of prize sculpture and personalised document, with professional photograph taken.

Grant programme

The German Design Council offers all small companies and start-ups the opportunity to obtain an exemption from the possible winner's fees via a request for support.

Our grant programme

The German Design Council offers all small companies and start-ups the opportunity to obtain an exemption from the possible winner's fees for the »Selection«, »Winner« and »Best of Best« awards via a request for support.

The prerequisite for support is an annual turnover of up to EUR 50,000 in the last two years. Funds will be released after a thorough review of the firm’s financial situation.

The application must be filed no later than 30 April 2020 (the date of receipt by the German Design Council is what counts in this regard).

You can download the application form at en.innovative-architecture.de/grant-programme.

Detailed information can be found in our announcement documents 2020.

Jury members 2020

Michel Casertano

Atelier Brückner GmbH

Stuttgart

Michel Casertano studied architecture at the Technical University in Munich and at the University of Bath, England. Since 2005 he has been employed at the internationally acclaimed ATELIER BRÜCKNER in Stuttgart, and has been an associate there since 2012. He heads up its architecture division. ATELIER BRÜCKNER has been designing and realising narrative architecture and exhibitions following the principle of "form follows content" since 1997. Content and messages create scenography which sets benchmarks. The reasoned interplay between space, graphics, light and digital media determines the convincing overall statement of architecture, museums and brand environments.

Lutz Dietzold

German Design Council

Frankfurt am Main

Lutz Dietzold (*1966) was managing director of the German Design Council from 2002 and was appointed CEO in 2020. He studied art history, classical archaeology and German language and literature in Frankfurt. After working as a freelancer in the area of design communication for national and international clients, he was appointed as the managing director of the Deutscher Werkbund Hessen (German Association of Craftsmen in the federal state of Hesse) as well as the managing director of Design Zentrum Hessen (Hesse Design Centre), where he was responsible for the strategic reorientation of design promotion. In 2011 he was appointed deputy chairman of the Stiftung Deutsches Design Museum (German Design Museum Foundation) and member of the advisory council of the Mia-Seeger-Stiftung (Mia Seeger Foundation). Mr. Dietzold publishes articles on a regular basis and gives national and international lectures on a variety of topics relating to design. He is also a member of numerous juries as well as of the project advisory board of the German Federal Ecodesign Award of the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety.

Asif Khan

Asif Khan Ltd.

London

Asif Khan is a research and development led architecture studio who design buildings, landscapes, exhibitions and installations, among other things.
Khan’s practice explores how material and social innovations can fundamentally alter the way people experience and shape their environment, realised through rigorously detailed and delivered outputs. His studio is based in East London, formed in 2007.
Khan is currently working on the Tselinny Centre of Contemporary Culture in Almaty and leading the design of public realm for Dubai Expo 2020. Recently he designed the award winning UK Pavilion at Astana Expo 2017 and the Hyundai Pavilion at the Pyeongchang 2018 Winter Olympics.
Notable previous projects include the ‘MegaFaces’ pavilion at the Sochi 2014 Winter Olympics which won the Cannes Lion Grand Prix for Innovation, the Coca-Cola Beatbox at London 2012 Olympics, a finalist entry in the international competition for the new Guggenheim Museum Helsinki from 1700 anonymous designs,  and a Summer pavilion for the Serpentine Gallery in Summer 2016.
Khan lectures globally on his work and sits on the  Board of Trustees for the Design Museum. He was awarded an MBE for services to Architecture in 2017 and the studio were named »Architects of the Year« by the German Design Council in 2018.

Silvia Olp

aed e.V., Association for the Promotion of Architecture, Engineering & Design

Stuttgart

Silvia Olp is president of the aed e.V. (Association for the Promotion of Architecture, Engineering & Design) in Stuttgart and initiator of the aed neuland competition for young talent. As Silvia Olp Public Relations, she is active as a consultant for PR and marketing activities of design-oriented industry as well as design agencies and architectural offices. She was Head of Communications at Phoenix Design and for many years was Head of PR and Marketing at burkhardt leitner modular space. She also worked as a studio manager for well-known photographers, including Staud Studios.

Prof. Dr. Dr. E.h. Dr. h.c. Werner Sobek

Institute for Lightweight Structures and Conceptual Design (ILEK), University of Stuttgart / Werner Sobek Group

Stuttgart

Werner Sobek is an architect and consultant engineer. He is head of the Institute for Lightweight Structures and Conceptual Design (ILEK) at the University of Stuttgart and teaches as a guest professor at numerous universities both in Germany and abroad. Since 2017 he has been a speaker for the Collaborative Research Centre CRC 1244 on the topic of “Adaptive Shells and Structures for the Built Environment of the Future”.
Werner Sobek is founder of the Werner Sobek Group, a globally active network of planning offices working on structural planning, façade planning, sustainability consultation and design. The work of the consortium is distinguished through high-quality design and ingenious concepts for minimising energy and material consumption. In addition, Werner Sobek is founder and president of multiple non-profit initiatives, such as the aed e.v.

Linda Stannieder

CXO Huawei Research&Development

Berlin

Linda originally trained as an architect before specializing in branding. After her master degree at the University of Applied Arts Berlin-Weissensee, she relocated to China in 2005 for her Chinese studies, where she lived and worked 6 years. Living and working in China, Linda came to the world of brand when she was approached by the branding agency MetaDesign to help establish and creatively lead their new Beijing office in 2008.
Believing strongly in the emotional power brands possess beyond the limitations of two dimensions, Linda’s experience both in pure architectural and strategic brand projects means she has accumulated a wealth of experience with international renowned clients spanning brand adaptations, corporate identity projects, events, exhibitions, trade shows, retail and brand destinations in industries ranging from automotive to fashion and beauty.
In her previous position as Head of Brand Environments and member of the management board at MetaDesign Berlin she started working back in Berlin in 2011, where she also started her own business in 2014. Since May 2020 she has been Chief Experience Officer for Huawei Research&Development in Berlin.

Song Zhaoqing

Lacime Architects

Shanghai

Song Zhaoqing, founder and chief architect of Lacime Architects, adheres to architectural design philosophy of “simplify complicated materials, back to the origin”. In urban renewal of Shanghai, as he has been exploring ways to preserve historic houses of Shikumen complex and breathe new life into them, he is hailed as “Chinese avant-garde architect in urban renewal”. Song Zhaoqing creatively combines Chinese and Western architectural traditions and uses Chinese traditional elements in a modern manner. When he was a lead architect of Nikken Sekkei, Song Zhaoqing worked with world-renowned architect Benjamin Wood to complete Shanghai XINTIANDI, which has changed local culture and lifestyle and set a good example for urban renewal project.

FAQ

HOW MANY PARTICI­PANTS ATTENDED LAST YEAR?

All in all, the ICONIC AWARDS 2019: Innovative Architecture 805 entries from 45 countries.

IN WHICH CATEGO­RIES CAN I SUBMIT MY PROJECT?

The competition is divi­ded into five cate­go­ries. You can find them here.

WHICH AWARDS ARE PRESENTED?

»Selection«, »Winner« and »Best of Best«. The jury of experts awards the special prizes »Archi­tects of the Year«, »In­te­ri­or Designers of the Year« and the honorary prize »Architects' Client of the Year«.

WHERE CAN I REGISTER FOR THE COMPETITION?

Registration is via My Design Council.

WHO IS ADMITTED TO THE COMPETITION?

All companies and stu­dios whose projects fit into the competition categories.

CAN I REGISTER A PROJECT THAT HAS ALREADY WON ANOTHER GERMAN DESIGN COUNCIL COMPETITION?

Yes.

IS THERE A LIMITED NUMBER OF PRO­JECTS I CAN ENTER FOR THE COMPETI­TION?

No.

HOW OLD CAN THE SUBMITTED PROJECT BE?

The project may not be older than 5 years at the time of the jury meeting.

WHAT ARE THE DATES AND DEADLINES?

All dates and deadlines can be downloaded here.

WHAT ARE THE COSTS AND FEES?

A registration fee will be charged for each regis­tered project. Depen­ding on the award, additional fees may apply. Informa­tion on the costs of the ICONIC AWARDS 2020: Innovative Architecture can be found in the 2020 application documents.

CAN I BE EXEMPTED FROM THE FEES?

The German Design Coun­cil offers all small businesses and start-ups the opportunity to be exempted from the pos­si­ble winning fees by means of a funding ap­pli­cation. Details can be found in our application documents.