The competition

Information and benefits

Do you create visionary buildings, innovative products and sustainable communication? Awards are conferred on those who generate new ideas in the categories of Architecture, Concept, Communication, Interior and Product.

Do you belong in this group? Join us and enter now!

Pre-register!

You would like to pre-register for the ICONIC AWARDS 2022: Innovative Architecture?
We will inform you as soon as the new registration period starts.

Announcement

Detailed information on participation and the competition can be found in our application documents. Download the PDF file here.

Early March 2021

Call for applications 2021

9 April 2021

Early Bird deadline

21 May 2021

Deadline for online registration

16 June 2021

Jury session

11 October 2021

Awards ceremony 2021

Your path to success

Create an account

Register in our online database »My Design Council« mdc.ger­man-design-council.de by using the button above (»Register here«). Log in with your access data or register as a new user.

Registration

For the online registration of your submission you will need a short description in English and German and at least one image. After that, complete your registration bindingly.
Please note: Participation in the competition and a possible award are subject to fees.

Delivery

Upload your digital submission for the jury session by 28 May. This will take place on 16 June. You will be informed about the jury’s results in writing.

Benefits

IN THE FOCUS OF THE INDUSTRY

The ICONIC AWARDS: Innovative Archi­tecture guarantees you interna­tional attention in the industry — because only the best innovative achievements are honoured with awards.

Nominated for the premier prize

When you win an ICONIC AWARD: Innovative Architecture prize, your product is automatically nominated for the German Design Awards 2022.

Our reach for you

Take advantage of our far-reaching communications work for the ICONIC AWARDS: Innovative Architecture via our media distribution lists and social media channels.

EXPAND YOUR NETWORK

Establish contacts to relevant industry representatives Innovative Architec­ture via the ICONIC AWARDS: Innovative Architecture competition.

A stage for the best

As a winner, you'll be invited to our awards ceremony in Munich, to be held on the occasion of the EXPO REAL trade show.

Our marketing services

Use the winner label as a communi­ca­tion tool within and beyond your industry.

Prominent placement

Winners are portrayed in our ICONIC Magazine and presented online in the ICONIC DIRECTORY.

Awards ceremony 2019

The awards ceremony of the ICONIC AWARDS 2019: Innovative Architecture took place on October 7th at the Pinakothek der Moderne in Munich.

Housing four significant museum collections under one roof, the Pinakothek der Moderne is one of the world’s largest spaces for the art, architecture, and design of the 20th and 21st centuries. Four independent museums share the Pinakothek der Moderne’s building: the Sammlung Moderne Kunst of the Bayerische Staatsgemäldesammlungen; Die Neue Sammlung – The Design Museum; the Architekturmuseum der Technischen Universität München; and the Staatliche Graphische Sammlung München.

Source: German Design Council / Photos: Manuel Debus – themediadepartment.de

Film: Oliver Hardt | signaturefilms.de

Categories

Architecture

The whole world of buildings, from concept stores to cafés, from theatres to recreational parks.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, outlets, etc.

Hospitality
Hotels, spas and wellness resorts, bars, cafés, restaurants etc.

Domestic
Prefab buildings, detached homes, care homes, landscape planning, garden planning and landscape architecture, etc.

Corporate
Company buildings, office buildings, factories, warehouses, landscape planning, etc.

Public / Culture / Education
Museums, concert halls, theatres, opera houses, landscape planning, landscape architecture, bridges, schools, day-care centres, churches, hospitals, stadiums, admin buildings, sports facility, monuments, education buildings, train or bus stations etc

Event/Exhibition
Exhibitions, special settings, trade fair stands, pop-up stores, events, etc.

Urban Planning
Plazas, streets, outdoor areas, renovation, conversion, villages, regions, urban branding, urban/district and community developement, sports facility, urban furnishings etc.

Special

Interior

The whole world of interior design, including retail, public-sector buildings, residential housing and corporate complexes.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, outlets, etc.

Domestic
Prefab buildings, detached homes, care homes, etc.

Corporate
Company buildings, office buildings, business premises, factories, warehouses, etc.

Public
Museums, concert halls, theatres, opera houses, schools, day-care centres, churches, hospitals, stadiums, admin buildings, etc.

Hospitality
Hotels, spa and wellness resorts, bars, cafés, restaurants, etc.

Special

Communication

Outstanding holistic communication, for example in trade show stands, advertising campaigns or corporate design.

B2B Communication
Trade fair stands, ad campaigns, ads, flyers, brochures, catalogues, outdoor advertising, websites, image films, architectural photography, books etc.


B2C Communication

Trade fair stands, book publications, ad campaigns, ads, brochures, flyers, outdoor advertising, websites, image films, architectural photography, catalogues, etc.


Corporate Design
Branding, websites, letterhead stationery, business cards, flyers, posters, banners, signs, flags, etc.


Signposting System
Guidance systems for cities, public institutions, office and business premises, shopping centres, detached homes, etc.


Special


Product

All products that are permanently built in, e.g. facades, doors, sanitary objects and building technology.

Facades
Paint, insulation, plaster, windows, doors, balconies, materials, fittings, railings, etc.


Wall, Floor, Ceiling
Tiles, wallpaper, plaster, carpets, parquet, materials, floor laminates, ceiling elements, etc.


Energy Solutions
Solar thermal, photovoltaics, materials, biomass, solar energy systems, etc.


Sanitation
Fittings, bathtubs, kitchen sink, shower trays, bathroom furniture, kitchen furniture, ceramics, materials, swimming pools, saunas, water treatment, etc..


Building Technologies
Illumination concepts, lifts, escalators, doors, windows, radiators, materials, switches and control panels, handles etc.


Special

Concept

Concepts, such as those for urban planning, living space and landscape architecture.

Urban Planning
Plazas, streets, renovation, conversion, villages, regions, urban branding, urban/district and community developement, etc.


Visionary Living & Working
Concepts and designs for dwellings and workspaces, temporary housing concepts etc.


Visionary Architecture
Concepts and designs for prefab buildings, detached homes, care homes, landscape planning, garden planning and landscape architecture, company buildings, office buildings, business premises, factories, warehouses, etc.


Special

ICONIC AWARDS: Innovative Material

When you enter a project or product in one of the main categories Architecture, Interior or Product, you also have the option of entering it in the superordinate category 'Innovative Material'. The focus here is squarely on the development of sustainable, energy-effi­cient materials that are also versatile in terms of function as well as design.

Registration and service fees 2021

Registration fees

Registration fees

EUR 230 plus VAT
per submission

EUR 180 plus VAT
per submission until 9 April 2021 (Early bird rate)

We charge an additional handling fee of 50 EUR for digital submissions in the »Communications« category (films, websites, apps etc.).

Organizational fees

Organization fee

EUR 50 plus VAT
for up to four digital presentation charts

The orgranization fees will be invoiced for the submission of the digital presentation charts (4 charts, sized DIN A2) as well as the digital submissions (film, websites, apps. etc.) in the category »Communication« in addition to the registration fee. All prices apply per entry submitted and do not include the applicable statutory VAT..

Service fees

The following costs are compulsive after being awarded »Selection«, »Winner« or »Best of Best«:

»Selection«

Service fee »Selection«


1.300 EUR plus VAT

The award contains:

  • – use of the »Selection«-label for your communications
  • – two personalised winner documents
  • – access to our exclusive marketing services
  • – one-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – basic public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, optional professional photograph of winners with document

»Winner«

Service fees »Winner«


1.700 EUR plus VAT

The award contains:

  • – use of the »Winner«-label for your communications
  • – two personalised winner documents
  • – access to our exclusive marketing services
  • – one-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – comprehensive public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, optional professional photograph of winners with document. Following the ceremony, all »Winner« projects will be presented to the guests through a digital presentation on screen.

»Best of Best«

Serviceg fees »Best of Best«


2,200 EUR plus VAT


The award contains:

  • – use of the »Best of Best«-label for your communications
  • – two personalised winner documents, one in a high-quality frame
  • – access to our exclusive marketing services
  • – two-page entry in the catalogue, one specimen copy of the catalogue per entrant
  • – presentation of the prize-winning project/product in the ICONIC Directory
  • – Exclusive public relations communications and social media coverage in relation to the competition
  • – attendance at the awards ceremony, on-stage presentation of prize sculpture and personalised document, with professional photograph taken.

Grant programme

The German Design Council offers all small companies and start-ups the opportunity to obtain an exemption from the possible winner's fees via a request for support.

Our grant programme

The German Design Council offers all small companies and start-ups the opportunity to obtain an exemption from the possible winner's fees for the »Selection«, »Winner« and »Best of Best« awards via a request for support.

The prerequisite for support is an annual turnover of up to EUR 50,000 in the last two years. Funds will be released after a thorough review of the firm’s financial situation.

The application must be filed no later than 30 April 2021 (the date of receipt by the German Design Council is what counts in this regard).

Download the application for our grant programme.

Detailed information can be found in our announcement documents 2021.

Jury members 2021

Susanne Brandherm

brandherm + krumrey interior architecture

Köln & Hamburg

Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She is also a winner of the German Interior Design Award 2019 from the Association of German Interior Designers (bdia). She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. In addition to her creative work, she taught at Trier University of Applied Sciences from 2013 to 2015 and currently holds a teaching position at Düsseldorf University of Applied Sciences, PBSA.

Michel Casertano

Atelier Brückner GmbH

Stuttgart

Michel Casertano studied architecture at the Technical University in Munich and at the University of Bath, England. Since 2005 he has been employed at the internationally acclaimed ATELIER BRÜCKNER in Stuttgart and has been an associate there since 2012 and associate partner since 2019. He heads up its architecture division. ATELIER BRÜCKNER has been designing and realising narrative architecture and exhibitions following the principle of "form follows content" since 1997. Content and messages create scenography which sets benchmarks. The reasoned interplay between space, graphics, light and digital media determines the convincing overall statement of architecture, museums and brand environments.

Asif Khan

Asif Khan MBE, Asif Khan Ltd., London

London

Asif Khan founded his architecture office in 2007 to design buildings that support new ways of thinking about the world and ourselves. He works internationally on a wide range of projects from cultural buildings and landscapes to experimental structures and has taught at the Royal College of Art and Musashino Art University.
Born in London to parents from Tanzanian and Pakistani backgrounds, he studied at the Architectural Association and Bartlett School of Architecture. His current portfolio of projects includes the New Museum of London, which is the largest cultural project in Europe, the carbon-fibre Entry Portals at Dubai Expo 2020, and over 6km of Expo 2020 Public Realm design. Also currently under construction are a Museum of Manuscripts in Sharjah and the Tselinny Centre of Contemporary Culture in Almaty which will open in 2022. Well known works include the UK Pavilion at Astana Expo in 2017 in collaboration with Musician Brian Eno and the Hyundai Pavilion at PyeongChang Winter Olympics in 2018.
A finalist in the competition for the Helsinki Guggenheim Art Museum, Asif was awarded Architect of the Year in 2018 by the German Design Council and received an MBE for services to Architecture in 2017. Asif is currently Deputy Chairman of the board of the Design Museum in London.

Silvia Olp

aed e.V., Association for the Promotion of Architecture, Engineering & Design

Stuttgart

Silvia Olp is president of the aed e.V. (Association for the Promotion of Architecture, Engineering & Design) in Stuttgart and initiator of the aed neuland competition for young talent. As Silvia Olp Public Relations, she is active as a consultant for PR and marketing activities of design-oriented industry as well as design agencies and architectural offices. She was Head of Communications at Phoenix Design and for many years was Head of PR and Marketing at burkhardt leitner modular space. She also worked as a studio manager for well-known photographers, including Staud Studios.

Prof. Dr. Dr. E.h. Dr. h.c. Werner Sobek

Institute for Lightweight Structures and Conceptual Design (ILEK), University of Stuttgart / Werner Sobek Group

Stuttgart

Werner Sobek is an architect and consulting engineer. He is professor at the Institute for Lightweight Structures and Conceptual Design (ILEK) of the University of Stuttgart. Since 2017 he has been chairman of the DFG Collaborative Research Centre SFB 1244 on “Adaptive Building Skins and Structures”. Werner Sobek initiated and headed several non-profit initiatives such as the aed e.V.
Werner Sobek is the founder of a globally active planning office with more than 350 employees. The company processes all types of buildings and materials. Special emphasis is placed on the design and planning of structures, facades, and technical building equipment as well as on consulting in building physics. The aim here is a built environment that is breathtakingly beautiful and at the same time meets the interests of future generations - Werner Sobek wants to build emission-free for more people and with less material.

Linda Stannieder

CXO Huawei Research&Development

Berlin

Linda originally trained as an architect. After her master degree in Berlin, she relocated to China for her Chinese studies, where she lived 6 years. Very early on in her career in China, she worked in the field of business and brand consultancy for international corporates und founded her own consulting and design agency in 2014, when she was back in Berlin. Since 2020 Linda is working for Huawei in their Research & Development team. Her very multidisciplinary and future-oriented projects focus on the intersection of technology – strategy – creation and are awarded and published worldwide.

Song Zhaoqing

Lacime Architects

Shanghai

Song Zhaoqing, founder and chief architect of Lacime Architects, adheres to architectural design philosophy of “simplify complicated materials, back to the origin”. In urban renewal of Shanghai, as he has been exploring ways to preserve historic houses of Shikumen complex and breathe new life into them, he is hailed as “Chinese avant-garde architect in urban renewal”. Song Zhaoqing creatively combines Chinese and Western architectural traditions and uses Chinese traditional elements in a modern manner. When he was a lead architect of Nikken Sekkei, Song Zhaoqing worked with world-renowned architect Benjamin Wood to complete Shanghai XINTIANDI, which has changed local culture and lifestyle and set a good example for urban renewal project.

FAQ

HOW MANY PARTICI­PANTS ATTENDED LAST YEAR?

All in all, the ICONIC AWARDS 2020: Innovative Architecture 805 entries from 45 countries.

IN WHICH CATEGO­RIES CAN I SUBMIT MY PROJECT?

The competition is divi­ded into five cate­go­ries. You can find them here.

WHICH AWARDS ARE PRESENTED?

»Selection«, »Winner« and »Best of Best«. The jury of experts awards the special prizes »Archi­tects of the Year«, »In­te­ri­or Designers of the Year« and the honorary prize »Architects' Client of the Year«.

WHERE CAN I REGISTER FOR THE COMPETITION?

Registration is via My Design Council.

WHO IS ADMITTED TO THE COMPETITION?

All companies and stu­dios whose projects fit into the competition categories.

CAN I REGISTER A PROJECT THAT HAS ALREADY WON ANOTHER GERMAN DESIGN COUNCIL COMPETITION?

Yes.

IS THERE A LIMITED NUMBER OF PRO­JECTS I CAN ENTER FOR THE COMPETI­TION?

No.

HOW OLD CAN THE SUBMITTED PROJECT BE?

The project may not be older than 5 years at the time of the jury meeting.

WHAT ARE THE DATES AND DEADLINES?

All dates and deadlines can be downloaded here.

WHAT ARE THE COSTS AND FEES?

A registration fee will be charged for each regis­tered project. Depen­ding on the award, additional fees may apply. Informa­tion on the costs of the ICONIC AWARDS 2021: Innovative Architecture can be found in the 2021 application documents.

CAN I BE EXEMPTED FROM THE FEES?

The German Design Coun­cil offers all small businesses and start-ups the opportunity to be exempted from the pos­si­ble winning fees by means of a funding ap­pli­cation. Details can be found in our application documents.