The competition

Information and benefits

Do you create visionary buildings, innovative products and sustainable communication? Awards are conferred on those who generate new ideas in the categories of Architecture, Concept, Communication, Interior and Product.

Do you belong in this group? Join us and enter now!

Spring 2019

Call for applications 2019

May 2019

Deadline for online registration and grant application

05 June 2019

Jury session

in Frankfurt/Main

June 2019

Notification of jury results

07 October 2019

Awards ceremony

Benefits

IN THE FOCUS OF THE INDUSTRY

The ICONIC AWARDS: Innovative Archi­tecture guarantees you interna­tional attention in the industry — because only the best innovative achievements are honoured with awards.

Nominated for the premier prize

When you win an ICONIC AWARD: Innovative Architecture prize, your product is automatically nominated for the German Design Awards 2019.

Our reach for you

Take advantage of our far-reaching communications work for the ICONIC AWARDS: Innovative Architecture via our media distribution lists and social media channels.

EXPAND YOUR NETWORK

Establish contacts to relevant industry representatives Innovative Architec­ture via the ICONIC AWARDS: Innovative Architecture competition.

A stage for the best

As a winner, you'll be invited to our awards ceremony in Munich, to be held during the EXPO REAL trade show.

Our marketing services

Use the 'Winner' label as a communi­ca­tion tool within and beyond your industry.

Prominent placement

Winners are portrayed in our ICONIC Magazine and presented online in the ICONIC DIRECTORY.

Categories

Architecture

The whole world of buildings, from concept stores to cafés, from theatres to recreational parks.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, etc.

Hospitality
Hotels, spa and wellness resorts, hospitality outlets, bars, cafés, restaurants etc.

Domestic
Prefab buildings, detached homes, care homes, landscape planning, garden planning and landscape architecture, etc.

Corporate
Company buildings, office buildings, business premises, factories, warehouses, landscape planning, etc.

Public / Culture / Education
Museums, concert halls, theatres, opera houses, landscape planning, landscape architecture, bridges, schools, day-care centres, churches, hospitals, stadiums, admin buildings, sports facility, monuments, education buildings, train or bus stations etc

Event/Exhibition
Exhibitions, special settings, trade fair stands, pop-up stores, events, etc.

Urban Planning
Plazas, streets, outdoor areas, renovation, conversion, villages, regions, urban branding, urban/district and community developement, sports facility, urban furnishings etc.

Special

Interior

The whole world of interior design, including retail, public-sector buildings, residential housing and corporate complexes.

Retail
Branded spaces, shops, concept stores, showrooms, department stores, shopping centres, etc.

Domestic
Prefab buildings, detached homes, care homes, etc.

Corporate
Company buildings, office buildings, business premises, factories, warehouses, etc.

Public
Museums, concert halls, theatres, opera houses, schools, day-care centres, churches, hospitals, stadiums, admin buildings, etc.

Hospitality
Hotels, spa and wellness resorts, hospitality outlets, bars, cafés, restaurants, etc.

Special

Product

All products that are permanently built in, e.g. facades, doors, sanitary objects and building technology.

Facades
Materials, paint, insulation, plaster, windows, doors, balconies, fittings, railings, etc.


Wall, Floor, Ceiling
Materials, tiles, wallpaper, plaster, carpets, parquet, floor laminates, ceiling elements, etc.


Energy Solutions
Materials, solar thermal, photovoltaics, biomass, solar energy systems, etc.


Sanitation
Fittings, bathtubs, shower trays, bathroom furniture, accessories, ceramics, swimming pools, saunas, water treatment, etc..

 

Building Technologies
Illumination concepts, lifts, escalators, doors, windows, radiators, switches and control panels etc.


Special

Communication

Outstanding holistic communication, for example in trade show stands, advertising campaigns or corporate design.

B2B Communication
Trade fair stands, ad campaigns, ads, brochures, catalogues, flyers, outdoor advertising, websites, image, films, architectural photography, etc.


B2C Communication

Trade fair stands, book publications, ad campaigns, ads, brochures, flyers, outdoor advertising, websites, image films, architectural photography, catalogues, etc.


Corporate Design
Branding, websites, letterhead stationery, business cards, posters, banners, signs, flags, etc.


Signposting System
Guidance systems for cities, public institutions, office and business premises, shopping centres, detached homes, etc.


Special


Concept

Concepts, such as those for urban planning, living space and landscape architecture.

Urban Planning
Plazas, streets, outdoor areas, renovation, conversion, villages, regions, urban branding, urban/district and community developement, etc.


Visionary Living & Working
Concepts and designs for dwellings and workspaces, temporary housing concepts etc.


Visionary Architecture
Concepts and designs for prefab buildings, dwellings, care homes, landscape planning, garden planning and landscape architecture, company buildings, office buildings, business premises, factories, warehouses, etc.


Special

ICONIC AWARDS: Innovative Material

When you enter a project or product in one of the main categories Architecture, Interior or Product, you also have the option of entering it in the superordinate category 'Innovative Material'. The focus here is squarely on the development of sustainable, energy-effi­cient materials that are also versatile in terms of function as well as design.

Jury members 2018

Susanne Brandherm

brandherm + krumrey interior architecture

Cologne/Hamburg

Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. From 2013 to 2015 she taught design at Trier University of Applied Sciences.

Michel Casertano

Atelier Brückner GmbH

Stuttgart

Michel Casertano studied architecture at the Technical University in Munich and at the University of Bath, England. Since 2005 he has been employed at the internationally acclaimed ATELIER BRÜCKNER in Stuttgart, and has been an associate there since 2012. He heads up its architecture division. ATELIER BRÜCKNER has been designing and realising narrative architecture and exhibitions following the principle of "form follows content" since 1997. Content and messages create scenography which sets benchmarks. The reasoned interplay between space, graphics, light and digital media determines the convincing overall statement of architecture, museums and brand environments.

Marco Dessí

Studio Marco Dessí

Vienna

Marco Dessí, born 1976 in Meran, Italy, after an dental technician apprenticeship studied industrial design with Bořek Šípek and Paolo Piva at the University of Applied Arts in Vienna. Straight after completing his studies in 2007, he founded his own design studio. He worked with international companies such as Richard Lampert, Skitsch and long-established Vienna companies such as J. & L. Lobmeyr, Vienna porcelain manufacturer Augarten and Wittman. The studio does not stick to a specific style, a preferred material or a standard formula, but views design as craftsmanship in which a deep understanding of materials, processes and their relationships form core creative values. Dessí emphasises transparency in his work, in the sense of a consistent relationship between design process and actual production stipulations.

Andrej Kupetz

German Design Council

Frankfurt am Main

Andrej Kupetz has been General Manager of the Rat für Formgebung/German Design Council in Frankfurt/ Main since 1999. He studied industrial design, philosophy and product marketing in Berlin, London and Paris. In 1997, after various positions in design management and university liaison, Andrej Kupetz joined German Railways (Deutschen Bahn AG) where he was responsible for brand management in the DB Group and for the implementation of various corporate-design processes. 
Kupetz is member of the advisory board of the Design Management Institute Bosten. Since 2011 Kupetz has been a member of the higher education council of the Hochschule für Gestaltung Offenbach/Main. That same year the European Commission appointed him to the European Design Leadership Board.

Wiebke Lang

designreport

Frankfurt

Wiebke Lang has been editor-in-chief of designreport since 2017. She was international PR chief and brand editor at Erco in Lüdenscheid from 2013 to 2017. She previously worked as an editor and author for various German design and media magazines such as form and PAGE and was co-curator at Vitra Design Museum, Weil am Rhein, Germany. She has a degree in design and worked in the book retail sector.

Silvia Olp

Phoenix Design

Stuttgart/Munich/Shanghai

Silvia Olp is Head of Communications at Phoenix Design and Vice President on the Board of aed Society for the Advancement of Architecture, Engineering and Design in Stuttgart. She is also initiator of the aed neuland competition for aspiring young designers. For many years she was Head of PR and Marketing and Member of the board at burkhardt leitner_modulas spaces. With her consulting firm, Silvia Olp Public Relations, she advised design agencies and other clients in the design sector on PR and marketing measures. Furthermore, she worked as studio manager for renowned photographers.

Linda Stannieder

GRAFT Brandlab

Berlin/Los Angeles/Beijing

Linda originally trained as an architect before specializing in branding. After her master degree at the University of Applied Arts Berlin-Weissensee, she relocated to China in 2005 for her Chinese studies, where she lived and worked 6 years. Living and working in China, Linda came to the world of brand when she was approached by the branding agency MetaDesign to help establish and creatively lead their new Beijing office in 2008.
Believing strongly in the emotional power brands possess beyond the limitations of two dimensions, Linda’s experience both in pure architectural and strategic brand projects means she has accumulated a wealth of experience with international renowned clients spanning brand adaptations, corporate identity projects, events, exhibitions, trade shows, retail and brand destinations in industries ranging from automotive to fashion and beauty.
In her previous position as Head of Brand Environments and member of the management board at MetaDesign Berlin she started working back in Berlin in 2011, where she also started her own business in 2014.

Stefan Weil

Atelier Markgraph

Frankfurt

Stefan Weil began his career in 1989 as a designer with Meiré und Meiré, an early adopter of interdisciplinary brand design. He later brought this approach to international full service agencies such as Leo Burnett, TBWA, Saatchi & Saatchi and JWT; working as an Art Director and Creative Director, he created and implemented new marketing and communication formats for global brands such as Levis, Marlboro, Diamond Trading Company, Sony and Becks. In the year 2000, Stefan Weil became Creative Head of LAB.01 – the ‘Future Laboratory’ initiated by DaimlerChrysler – at EXPO Hanover on behalf of Atelier Markgraph. Stefan Weil has been Lead Creative Director at Atelier Markgraph since 2005. Founded in 1986, this interdisciplinary design and planning provider creates tangible, 3D experiences of companies, brands and themes. Using cutting edge technologies, Atelier Markgraph produces surprising spatial productions at the interface of business, culture and science – from exhibitions through media presentations to corporate architecture. In addition to brands such as Mercedes-Benz, Lufthansa, Union Investment, WMF and Viessmann, the Atelier Markgraph client list also includes cities, museums and cultural institutions. Stefan Weil has received numerous national and international awards for his work.

Your path to success

Register

Fill out our online form at mdc.german-design-council.de.

Send in

We'll support you with detailed documentation.

Win

Benefit from the reputation of the award.

FAQ

HOW MANY PARTICI­PANTS ATTENDED LAST YEAR?

All in all, the ICONIC AWARDS 2018: Innovative Architecture 680 entries from 34 countries.

IN WHICH CATEGO­RIES CAN I SUBMIT MY PROJECT?

The competition is divi­ded into five cate­go­ries. You can find them here.

WHICH AWARDS ARE PRESENTED?

»Selection«, »Winner« and »Best of Best«. The jury of experts awards the special prizes »Archi­tects of the Year«, »In­te­ri­or Designers of the Year« and the honorary prize »Architects' Client of the Year«.

WHERE CAN I REGISTER FOR THE COMPETITION?

Registration is via My Design Council.

WHO IS ADMITTED TO THE COMPETITION?

All companies and stu­dios whose projects fit into the competition categories.

CAN I REGISTER A PROJECT THAT HAS ALREADY WON ANOTHER GERMAN DESIGN COUNCIL COMPETITION?

Yes.

IS THERE A LIMITED NUMBER OF PRO­JECTS I CAN ENTER FOR THE COMPETI­TION?

No.

HOW OLD CAN THE SUBMITTED PROJECT BE?

The project may not be older than 5 years at the time of the jury meeting.

WHAT ARE THE DATES AND DEADLINES?

All dates and deadlines can be downloaded here.

WHAT ARE THE COSTS AND FEES?

A registration fee will be charged for each regis­tered project. Depen­ding on the award, additional fees may apply. Informa­tion on the costs of the ICONIC AWARDS 2018: Innovative Architecture can be found in the 2018 application documents; detailed information on the fees for the ICONIC AWARDS 2019: Innovative Architecture will be an­nounced in spring 2019.

CAN I BE EXEMPTED FROM THE FEES?

The German Design Coun­cil offers all small businesses and start-ups the opportunity to be exempted from the pos­si­ble winning fees by means of a funding ap­pli­cation. Details can be found in our application documents.