The ICONIC CONFERENCE 2018, which will take place at the German Film Museum in Frankfurt on 25 October 2018, will focus on relevant concepts and examples of good practices. Retail experts and design practitioners will discuss their approaches for the retail sector, which expand beyond the typical shop features to include more responsibility for the process of value creation. Best practices emphasise the significance of compelling storytelling: »story retailing«, which carries forward the marketing megatrend of storytelling at the point of sale.
The ICONIC CONFERENCES series reaches out to all those professionals whose key activities and tasks for the future include the creative and technological advancement of the POS. This event is aimed at decision-makers in the retail sector, but also at branding strategy and communication agencies, and at design professionals such as architects, interior designers and graphic designers.
25 October 2018
Deutsches Filmmuseum, Frankfurt am Main
More information on: iconic-conferences.events